The theme of the end-of-year greeting for 1993 appealed to many entrepreneurs. The title was “the modern entrepreneur”.

Joop had seen the text “somewhere in the past” and it took some time to track it down again: “Some say he is a wolf in search of prey. Others that he is a cow that always gives milk. But only a few see him as he really is - the horse that has to pull the cart.” As we can see from the illustration, there are now two people working at the office.